Friday, 15 December 2017

Importance of Online Payment Gateway

Payment gateways are e-commerce payment services that facilitate the payments through a virtual channel on behalf of a merchant. It works on secure internet connections and is assigned to fulfil the e-commerce transactions between a merchant and a customer. The payment gateway also helps in facilitating payment to the merchant on behalf of the bank.

The payment gateway with a merchant account transfers the transaction details of the customers and the merchant to the front end processor or the bank. To do this, the payment gateway uses special encryption and secured technologies as online shopping and payment involves such merchants that are sitting far away and some of them are anonymous too.

Why a payment gateway is important to the business?

A payment gateway merchant account is an essential element of today’s business world. The whole world has gone virtual and so is the money. The cash transactions are past and people are living their life on the virtual money they have in their debit and credit cards.

 With the help of payment gateway, the chances of fraud have reduced and payments have become much secure.

 Payment gateways make sure that the data of the customer is safe and secure.

 Setting up a payment gateway is also easy for those merchants who already have a website and an account.

All the retailers and customers are familiar with the term and hence it increases your rapport if you use a payment gateway.